Introducing our new, fashion-forward dance apparel line — Runway Attitude!

Motionwear, a leading manufacturer of dance, gymnastics team and cheerleading apparel, introduces a new, fashion-forward dance apparel line.

Inspired by runway couture lines, the Runway Attitude line brings new fabrics and unique treatments to the dance world.

“We scoured the runways and couture houses to create these fashion forward styles,” said Motionwear Designer Katie O’Brien. “Each leotard has been painstakingly crafted. Our decadent new fabric, a new nylon spandex blend, has been specifically fashioned to compliment the dancer’s silhouette.”

The inspiration for the Runway Attitude line came as a result of Motionwear‘s search for something new, something not currently available in the dance apparel marketplace. The focus was on stretching the dance apparel boundaries with a high fashion couture line of leotards using fresh new fabrics and exploring detailed treatments.

“It’s something new in the market, something new for Motionwear,” said Motionwear Executive VP Theresa Mason. “These leotards offer dancers a touch of high fashion with meticulously detailed features.”

As active apparel trends change and customers demand more from their clothing and where they choose to purchase it, Motionwear continues to evolve. For 25 years, Motionwear has built a reputation for outstanding fit and quality setting the standard in active apparel for dance, gymnastics, team and cheer apparel.

Motionwear LLC announced exclusive sponsorship

Motionwear LLC, a premier supplier of apparel for dancers of all ages and skill levels, and official leotard of the Boston Ballet School, announced today its exclusive sponsorship with the Boston Ballet School’s Spring Showcases 2011.

Following the success of last year’s landmark inaugural performances, the Boston Ballet School will continue their newly annual Next Generation & Spring Showcases in 2011. The Next Generation performances provide a look at budding dance talent showcasing students from the Pre-Professional and Trainee Programs, as well as dancers from Boston Ballet II. The Spring Showcases involve local, classical ballet program students performing class progressions.

“We value our relationship with Motionwear. Their commitment to the arts helps enable us to produce these types of events. These performances allow our most advanced students the opportunity to perform in Next Generation. It will be an exciting evening, when the ‘minor leagues’ of the dance world take a ‘major league’ stage at The Boston Opera House,” said Margaret Tracey, Director of Boston Ballet School. “Spring showcases are an annual milestone for our students and provide them with the opportunity to perform before an audience. It is also an opportunity for friends of Boston Ballet and the general public to experience the future of dance.”

Motionwear will have a presence at each performance in an effort to promote the events, the participants and product. Attendees will be able to receive free goodie bags stuffed with tee shirts, retailer books, posters and more.

“We are very excited to join the Boston Ballet School in promoting these events. We believe in the tradition and dedication to excellence they bring and support the growth and development of young dancers” said Motionwear.

For ticket information, call 617-456-6955 or visit www.bostonballet.org. To learn more about Motionwear and its product offering, visit www.motionwear.com.